HOW TO CREATE A CONTENT PLAN THAT COVERS ALL YOUR CHANNELS

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Whether you are new to content marketing or have been working with it for years, you will find planning is essential.  Why Planning Matters Planning is always a useful exercise to work through. Planning; Crystallizes your thinking Identifies options and alternative strategies Helps you understand your audience Clarifies costs and resource requirements   As Eisenhower correctly surmised, while plans change depending on the competitive environment and competitor responses, having the structured thinking that goes into a plan can mean the

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THE DIFFERENCE BETWEEN CONTENT MARKETING AND INBOUND MARKETING

AHMED EL DABAJA BLOG- Welcome to marketing’s equivalent of the Thunder-dome. The pervasiveness of the Internet, coupled with the emergence of social media and the explosion of rich digital content, has been a game-changer for consumers and has created almost as titanic an explosion of terminology as it has techniques. Today’s marketers can choose between; inbound, content, influencer, experiential, and email marketing flavors. So, what really is the difference between Content Marketing And Inbound Marketing? Can marketers employ one technique

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INBOUND MARKETING – THE SECRET TO MAXIMIZING PREDICTABLE REVENUE

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By Ahmed El Dabaja -When we talk of predictable revenue, we must realize that we’re looking at more than just a plain, regular sales team. The point that must be made here is that predictable revenue cannot be maximized or even escalated, for that matter, if what we have is just a common formula for sales – outbound prospecting. It is not that plain to see that predictable lead generation has a lot to do with revenue, though it may

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THE CONTENT MARKETING REVOLUTION: WHAT YOUR CONTENT SAYS ABOUT YOU

Ahmed El Dabaja- Content is your customers’ window onto your brand’s soul. Great content marketing starts with great storytelling. Every piece of great content production taps directly into the needs, desires, and aspirations of your customers. Enticing content educates and engages your website visitors before it tries to sell them. Your content should inspire and motivate them. Your brand positioning can show your visitors how your brand can help them overcome their challenges to solve their problems. Content can welcome

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Calculating Your COCA

Businesses can’t survive and prosper without customers. In our intensely competitive environment, acquiring and retaining customers is part-art and part-science. Managing the customer acquisition process effectively is a key competency for web-enabled organizations. The cost of customer acquisition (COCA) is one of the key metrics that are anchoring the growth of inbound marketing. Today, inbound and content marketing enables digital campaigns to attract website visitors and nurture them from interested leads to converted customers. The COCA metric is used to

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