WILL SOCIAL MEDIA MARKETING BE ENOUGH FOR B2B BUSINESSES TO HIT GOALS?

Ahmed El Dabaja

Ahmed El Dabaja : B2B business owners tend to be an unsentimental, pragmatic lot. Few see their products or services as particularly sexy and even fewer harbour illusions that their company is the stuff of social media interest.  Consequently, some B2B business owners have been reluctant to view social media marketing as a useful tool in their marketing armoury.   However, those views are missing the point. The casting vote on whether social media marketing in Dubai works should be left to the

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Ahmed El Dabaja – HOW TO CALCULATE CONVERSION RATES USING GOOGLE ANALYTICS

ahmed El Dabaja

  by: Ahmed El Dabaja For a business owner keeping an eye on the performance of his/her website, establishing a performance baseline by calculating conversion rates, is one of the easiest ways to understand whether your marketing investment is delivering against your expectations.     Google Analytics comes with an epic array of measurement tools and happily establishing how to calculate conversion rates is one if it’s simplest.  Each time a website visitor takes a predefined action on your website it

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HOW TO GET YOUR IN-HOUSE MARKETING TEAM BE AS EFFICIENT AS AN AGENCY

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Ahmed El Dabaja wrote – The in-house marketing team – marketing agency divide is as old as marketing and seemingly as impermeable as a granite cliff.  Yet, the emergence of inbound content and social media marketing has seen some cracks appear in the edifice that separates the two streams of marketing practice. In an age of resource constraints and budget freezes, going outside to a marketing agency is not always possible for a client, posing the question, how do clients get

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INBOUND MARKETING – THE SECRET TO MAXIMIZING PREDICTABLE REVENUE

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By Ahmed El Dabaja -When we talk of predictable revenue, we must realize that we’re looking at more than just a plain, regular sales team. The point that must be made here is that predictable revenue cannot be maximized or even escalated, for that matter, if what we have is just a common formula for sales – outbound prospecting. It is not that plain to see that predictable lead generation has a lot to do with revenue, though it may

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