HOW TO GET YOUR IN-HOUSE MARKETING TEAM BE AS EFFICIENT AS AN AGENCY

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Ahmed El Dabaja wrote – The in-house marketing team – marketing agency divide is as old as marketing and seemingly as impermeable as a granite cliff.  Yet, the emergence of inbound content and social media marketing has seen some cracks appear in the edifice that separates the two streams of marketing practice. In an age of resource constraints and budget freezes, going outside to a marketing agency is not always possible for a client, posing the question, how do clients get

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HOW TO CREATE A CONTENT PLAN THAT COVERS ALL YOUR CHANNELS

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Whether you are new to content marketing or have been working with it for years, you will find planning is essential.  Why Planning Matters Planning is always a useful exercise to work through. Planning; Crystallizes your thinking Identifies options and alternative strategies Helps you understand your audience Clarifies costs and resource requirements   As Eisenhower correctly surmised, while plans change depending on the competitive environment and competitor responses, having the structured thinking that goes into a plan can mean the

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INBOUND MARKETING – THE SECRET TO MAXIMIZING PREDICTABLE REVENUE

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By Ahmed El Dabaja -When we talk of predictable revenue, we must realize that we’re looking at more than just a plain, regular sales team. The point that must be made here is that predictable revenue cannot be maximized or even escalated, for that matter, if what we have is just a common formula for sales – outbound prospecting. It is not that plain to see that predictable lead generation has a lot to do with revenue, though it may

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How to Setup a Corporate Blog

Ahmed El Dabaja- This video is by Neil Patel explaining how to set up a corporate Blog. By Neil Patel”Blogging is an interesting phenomenon. First, figure out what you want to blog on. It’s not just about blogging on your own products or services. It is about helping your potential customers. If your content helps solve your potential customers’ problems, they will turn into customers. Also setup your URL structure correctly. Your blog should be placed on yourdomain.com/blog/. Using a

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THE CONTENT MARKETING REVOLUTION: WHAT YOUR CONTENT SAYS ABOUT YOU

Ahmed El Dabaja- Content is your customers’ window onto your brand’s soul. Great content marketing starts with great storytelling. Every piece of great content production taps directly into the needs, desires, and aspirations of your customers. Enticing content educates and engages your website visitors before it tries to sell them. Your content should inspire and motivate them. Your brand positioning can show your visitors how your brand can help them overcome their challenges to solve their problems. Content can welcome

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Calculating Your COCA

Businesses can’t survive and prosper without customers. In our intensely competitive environment, acquiring and retaining customers is part-art and part-science. Managing the customer acquisition process effectively is a key competency for web-enabled organizations. The cost of customer acquisition (COCA) is one of the key metrics that are anchoring the growth of inbound marketing. Today, inbound and content marketing enables digital campaigns to attract website visitors and nurture them from interested leads to converted customers. The COCA metric is used to

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Is Email Marketing Dead?

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This article was written by Ahmed El Dabaja In the past few years, more and more people have started to rely on the new methods of marketing, seemingly leaving the older ones behind. That’s why email marketing and content marketing are not as popular as they were before, however stating that these marketing methods are dying is not true at all. In fact, plenty of businesses are already using them and integrate them via a CRM solution or any other

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