Calculating Your COCA

Businesses can’t survive and prosper without customers. In our intensely competitive environment, acquiring and retaining customers is part-art and part-science. Managing the customer acquisition process effectively is a key competency for web-enabled organizations. The cost of customer acquisition (COCA) is one of the key metrics that are anchoring the growth of inbound marketing. Today, inbound and content marketing enables digital campaigns to attract website visitors and nurture them from interested leads to converted customers. The COCA metric is used to

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