Ahmed El Dabaja:
It’s no secret that the digital industry is booming. From exciting startups to global brands, companies are reaching out to digital agencies, responding to the new possibilities available. However, the industry is fast becoming overcrowded, heaving with agencies offering similar services — on the surface, at least.
Many businesses today look to online customers to deliver their growth targets. With the Internet changing how people buy so dramatically during the past decade, having an effective marketing campaign in place is increasingly critical to tapping into an online audience.
Every month and sometimes every week, a new platform, tool, or marketing strategy emerges that changes the ability of marketers to reach their ideal audience.
That is, after all, the job of marketers.
Ahmed El Dbaja- In today’s on the go society, everyone is almost always online, regardless of whether they are accessing the Internet while on the go from a mobile device, from home or at while at work. Knowing where and how your potential prospects and customers use social media and other websites including competitors, is a key input into refining an effective marketing campaign.
Google Analytics, Instagram, Facebook, Pinterest, and Twitter all yield detailed insights into the performance of your personas and your brand on their platforms.