Ahmed El Dabaja – HOW TO CALCULATE CONVERSION RATES USING GOOGLE ANALYTICS

ahmed El Dabaja

  by: Ahmed El Dabaja For a business owner keeping an eye on the performance of his/her website, establishing a performance baseline by calculating conversion rates, is one of the easiest ways to understand whether your marketing investment is delivering against your expectations.     Google Analytics comes with an epic array of measurement tools and happily establishing how to calculate conversion rates is one if it’s simplest.  Each time a website visitor takes a predefined action on your website it

Continue Reading

DO YOU KNOW WHICH DIGITAL MARKETING SERVICE IS RIGHT FOR YOUR COMPANY?

AHMED-EL-DABAJA

By Ahmed El Dabaja – Business today operates in an environment which worships disruptive technology, rations access to capital, celebrates celebrity, and shuns failure. If your business is looking to invest in digital marketing, picking the right service bundle not only makes all the difference between success and failure but also between laying the successful platform for long-term success and getting your digital digits burnt and having to start again. Digital marketing is the process of helping potential customers find

Continue Reading

HOW TO GET YOUR IN-HOUSE MARKETING TEAM BE AS EFFICIENT AS AN AGENCY

ahmed el dabaja blog

Ahmed El Dabaja wrote – The in-house marketing team – marketing agency divide is as old as marketing and seemingly as impermeable as a granite cliff.  Yet, the emergence of inbound content and social media marketing has seen some cracks appear in the edifice that separates the two streams of marketing practice. In an age of resource constraints and budget freezes, going outside to a marketing agency is not always possible for a client, posing the question, how do clients get

Continue Reading

HOW TO CREATE A CONTENT PLAN THAT COVERS ALL YOUR CHANNELS

Ahmed el Dabaja phot 1

Whether you are new to content marketing or have been working with it for years, you will find planning is essential.  Why Planning Matters Planning is always a useful exercise to work through. Planning; Crystallizes your thinking Identifies options and alternative strategies Helps you understand your audience Clarifies costs and resource requirements   As Eisenhower correctly surmised, while plans change depending on the competitive environment and competitor responses, having the structured thinking that goes into a plan can mean the

Continue Reading