by: Ahmed El Dabaja For a business owner keeping an eye on the performance of his/her website, establishing a performance baseline by calculating conversion rates, is one of the easiest ways to understand whether your marketing investment is delivering against your expectations. Google Analytics comes with an epic array of measurement tools and happily establishing how to calculate conversion rates is one if it’s simplest. Each time a website visitor takes a predefined action on your website it …
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By Ahmed El Dabaja – Business today operates in an environment which worships disruptive technology, rations access to capital, celebrates celebrity, and shuns failure. If your business is looking to invest in digital marketing, picking the right service bundle not only makes all the difference between success and failure but also between laying the successful platform for long-term success and getting your digital digits burnt and having to start again. Digital marketing is the process of helping potential customers find …
Ahmed El Dabaja wrote – The in-house marketing team – marketing agency divide is as old as marketing and seemingly as impermeable as a granite cliff. Yet, the emergence of inbound content and social media marketing has seen some cracks appear in the edifice that separates the two streams of marketing practice. In an age of resource constraints and budget freezes, going outside to a marketing agency is not always possible for a client, posing the question, how do clients get …
Whether you are new to content marketing or have been working with it for years, you will find planning is essential. Why Planning Matters Planning is always a useful exercise to work through. Planning; Crystallizes your thinking Identifies options and alternative strategies Helps you understand your audience Clarifies costs and resource requirements As Eisenhower correctly surmised, while plans change depending on the competitive environment and competitor responses, having the structured thinking that goes into a plan can mean the …
AHMED EL DABAJA BLOG- Welcome to marketing’s equivalent of the Thunder-dome. The pervasiveness of the Internet, coupled with the emergence of social media and the explosion of rich digital content, has been a game-changer for consumers and has created almost as titanic an explosion of terminology as it has techniques. Today’s marketers can choose between; inbound, content, influencer, experiential, and email marketing flavors. So, what really is the difference between Content Marketing And Inbound Marketing? Can marketers employ one technique …
By Ahmed El Dabaja -When we talk of predictable revenue, we must realize that we’re looking at more than just a plain, regular sales team. The point that must be made here is that predictable revenue cannot be maximized or even escalated, for that matter, if what we have is just a common formula for sales – outbound prospecting. It is not that plain to see that predictable lead generation has a lot to do with revenue, though it may …
Ahmed El Dabaja- This video is by Neil Patel explaining how to set up a corporate Blog. By Neil Patel”Blogging is an interesting phenomenon. First, figure out what you want to blog on. It’s not just about blogging on your own products or services. It is about helping your potential customers. If your content helps solve your potential customers’ problems, they will turn into customers. Also setup your URL structure correctly. Your blog should be placed on yourdomain.com/blog/. Using a …
Ahmed El Dabaja- Content is your customers’ window onto your brand’s soul. Great content marketing starts with great storytelling. Every piece of great content production taps directly into the needs, desires, and aspirations of your customers. Enticing content educates and engages your website visitors before it tries to sell them. Your content should inspire and motivate them. Your brand positioning can show your visitors how your brand can help them overcome their challenges to solve their problems. Content can welcome …
Being creative within the constraints of client briefs, budgets and timelines is the norm for most agencies. However, investing in research and development as a true, creative outlet is a powerful addition. In these side projects alone, your team members can pool their expertise to create and shape their own vision — a powerful way to develop motivation, interdisciplinary skills, and close relationships. People think focus means saying yes to the thing you’ve got to focus on. But that’s not …
Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app. Why Integrate Side Projects? Being creative within the constraints of client briefs, budgets and timelines is the norm for most agencies. However, investing in research …
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